Tech companies attacking each other and its products through advertisements have started to become a common practice. After Apple unveiled its new NFC payment feature, Samsung and PayPal made campaigns to diminish the effectiveness of the Cupertino company’s payment service. While the campaign did not go in the South Korean phone maker’s favor, the ads provide a source of long lasting entertainment for thousands to view. Microsoft is another tech giant that is dedicated to hurting Apple’s pride and its products and by following the same suit as Samsung, the maker of the Surface Pro 3 has recently released an ad where the company attacks Apple’s popular MacBook Air by highlighting Lenovo Yoga Pro 3’s advantages.
It has done this by flaunting the thinness of the Yoga Pro 3 and the ability for the product to fold back its display. Earlier, Microsoft was using its own Surface tablets to attack the iPad, but on this occasion, the company has chosen third-party hardware running Microsoft’s software to assault the MacBook Air. If there was an impartial standoff between the two products, then Lenovo’s Yoga Pro 3 would take the lead in the touchscreen department as well as the ability to fold back the display. These are features that are void on the MacBook Air.
However, there are some compelling reasons why users would stick to purchasing the MacBook Air rather than the Yoga Pro 3. Starting off, the Yoga Pro 3 carries a hefty price tag of $1,299, which is $300 more expensive than Apple’s notebook. In addition, MacBook Air also delivers more battery life compared to its latest product rival. The MacBook Air is able to deliver 13 hours of battery life while the Yoga Pro 3 is only able to give 7 hours.